Dropcards - Business Cards That Look Like Money

Get Repeat Sales Using Dropcards

Dropcards are a great way to get repeat sales.  Designing them with special offers, coupons, or discounts on the inside.  Here are a few ideas to reward new and loyal customers:

  • If you run an online business and accept PayPal or Google Checkout, you can set up special coupon codes for your items.  When you ship their order, include one of your dropcards with the coupon code printed on the back.  Say something like "Get 10% off your next order of $50 or more when you use this coupon code on the order form."  Don't forget to include the URL to your site along with the expiration date of the coupon.
  • Are you involved with network or multi-level marketing?  If your company assigned website allows you to view sales stats, it's always a good idea to send a thank you note to your customers.  It makes the customer feel like you really appreciate their business.  MLM'ers are always looking for new ways to recruit more team members so include your business opportunity dropcard in the note.  Dropcards are the perfect little recruiting machines.
  • Avon and Mary Kay reps can include one in the delivery bag.  A lot of times the catalog is tossed away after an order is placed and it was that very catalog that had your contact information printed on the back.  Design your dropcard like a business card with name, phone, cell phone, email, and website.  Include your head shot, too!
  • Do you have a booth at a craft fair or local flea market?  Be sure to drop your $100 money card into your customer's bag.  Maybe your sew, quilt, make candles, pottery, soap, jewelry or woodworking crafts.  Give your customers an easy way to get a hold of you if they'd like to buy more or have a friend who's interested in buying from you.
  • Do you provide a personal service like a hair stylist, masseuse, pedicures, or manicures?  Give a client a dropcard that offers a discount on their next service.
  • Senior citizens love discounts!  It's customary to give a 10% discount to seniors.

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