Archive for December, 2011
Is putting my prices on my business cards a good idea?
Question:
I work at a Barber Shop and I wanted to put my prices on my business cards so people could already know how much I charged before they came. I don’t like when people come to the shop, ask about the prices, and then have to leave and go elsewhere because they’re on a budget. So I was wondering if putting my prices on my cards would be a good idea or not. Thanks in advance.
Answer:
I don’t think it’s a good idea. I used to be a computer programmer and if that were programming code, we’d call that “hard coding”. Hard coding is never a good idea because when things change, you have to have a programmer change the code. In a business card scenario, that means you’ll need new cards printed. Why not create a customer loyalty business card, instead.
Here’s a cool idea to do that. Design one of these $5 bill money cards. They’ve folded. One side has the look of real money and on the other side you can print whatever you like. In addition to usual stuff that goes on a business care, have 5 circles on the card like along the bottom. Each circle represents a hair cut. Each time they come in, stamp one of the circles with you own personal rubber stamp*. When they have 5 circle’s stamped, they get $5 off their 6th cut.
*Stamps – I worked at a place where we had to stamp the bottom of documents that came into the office to prove that they came through our office. So no one could just walk into an office supply store and buy a stock rubber stamp, we had the stamps custom made. The image was nothing more than a bunch of little black and white clip art pictures with transparent backgrounds, all stacked on top of each other. There was a hammer, a chair, and several other images. The entire finished image was smaller than a dime. The stamp making place takes this image and makes a rubber stamp out of it. Or, you could have a cool little logo designed. Say, something like a head shot of a hair cut. Just Google “royalty free stock images” to find places. I use 123rf.com, DreamsTime.com, iStockPhoto.com just to name a few.
